Dennis Zehner, founder, President, and CEO of EmpowerStar Marketing in Allentown, Pa., has earned Professional Certified Marketer (PCM) accreditation in marketing management from the American Marketing Association (AMA).
The marketing association’s PCM designation in marketing management signifies a mastery of comprehensive knowledge and commitment to uphold the highest industry standards.
Zehner formed EmpowerStar Marketing in 2013 and began operating it on a full-time basis in Feb. 2017.
While dedicating himself to the Lehigh Valley’s nonprofit industry for more than 15 years, Zehner built a reputation as a widely-respected, versatile, and dynamic marketing leader with a track record of promotional ingenuity, creative marketing tactics, and exceptional content generation. As the key marketing professional for the Da Vinci Science Center for more than a decade, Zehner was instrumental in building the organization’s highly-esteemed brand and created one of the region’s more popular family events, the science center’s annual Ice Cream Wars competition.
Zehner’s career also includes successful work with the United Way of the Greater Lehigh Valley and the Literacy Center of the Lehigh Valley.
Formed in 1937, the American Marketing Association is the world’s largest marketing organization. Its PCM certification program was introduced in 2001.