» » EmpowerStar Marketing Helps Show What’s So Cool About Manufacturing with New Digital Platform

EmpowerStar Marketing Helps Show What’s So Cool About Manufacturing with New Digital Platform

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EmpowerStar Marketing is proud to lead the launch of a new digital platform for the popular What’s So Cool About Manufacturing? student video contests at WhatsSoCool.org. The new platform – produced in partnership with d.a.s., inc. – is easy to use on mobile devices and is able to host the growing number of contests across Pennsylvania.

EmpowerStar Marketing is a Keystone Champion of the What’s So Cool About Manufacturing? contests. EmpowerStar CEO Dennis Zehner has played an integral role in the contests since their inception.

Created by the Manufacturers Resource Center (MRC) in Allentown, PA, the annual contests excite students to explore cool manufacturing careers and produce profiles of companies throughout Pennsylvania. The teams of students and teacher coaches receive camera equipment, software, and professional guidance as they learn to script, record, and edit their video stories. Judges in each contest bestow a variety of awards, and fans in each region vote online for a Viewers Choice Award. The contests are held to change students’ perceptions about manufacturing careers.

First held in 2013, the flagship Lehigh Valley area contest has become so popular that its format has been adopted in 36 of Pennsylvania’s 67 counties – a combined area that represents nearly 7 million of the state’s 12.7 million residents. The contest format also has been adopted by groups in 11 additional states.

The new WhatsSoCool.org platform includes a dedicated section for teams to download resources and access contest information and voting infrastructure from Woobox, which has hosted digital photo and video contests for more than four million brands.

The WhatsSoCool.org site also provides a digital hub for the MRC’s Dream It. Do It. PA career awareness effort. The initiative provides information about advanced manufacturing careers for students, educators, and adult family members. It also manages the PA Dream Team – a group of young industry professionals who make classroom presentations to encourage students to explore manufacturing careers. The Dream It. Do It. brand was created by The Manufacturing Institute in Washington, D.C., and the MRC owns exclusive rights for its use in Pennsylvania.

Funds to develop the What’s So Cool About Manufacturing? contest and the Dream It. Do It. PA initiative were provided in 2013 by a grant from the Pennsylvania Department of Community & Economic Development’s “Discovered in PA, Developed in PA” program for an MRC project called Lehigh Valley Skill-Up.

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